Zoyo Neighborhood Yogurt, an Arizona-based self-serve frozen yogurt franchise, has announced the expansion of the brand into Michigan. Local franchisees Joseph Verbeke and Emily Dobbins-Verbeke will open the first location on Wednesday, April 30 in Troy. Due to a personal passion for educating and supporting children, the franchisees have chosen to donate 25 percent of sales on grand opening day to the Boys & Girls Club of Troy.
"We're excited to welcome Zoyo Neighborhood Yogurt to Troy and thrilled that they have chosen to partner with the Boys & Girls Club of Troy for their grand opening,” said Club Director Tom Gorman. "I can't think of a better way for an organization with the word ‘neighborhood’ in their name to weave itself into the fabric of our community than to support our Club kids. I'm sure many of our Club families will be Zoyo customers for years to come."
A formal ribbon-cutting ceremony will be held at 1:00 p.m. and will include opening remarks from Mayor Dane Slater. Other city officials to be in attendance include Mayor Pro Tem Dave Henderson, Councilmembers Jim Campbell, and Ellen Hodorek, Community Affairs Director Cindy Stewart, and Economic Development Specialist Glenn Lapin.
The first Zoyo – a 1,600 square-foot-store, complete with the brand’s unique glass roll-up door – will provide a gathering place where members of the local community can socialize and enjoy the brand’s signature frozen yogurt flavors and toppings.
"My husband and I started our careers in education, so we know how important it is to have a positive gathering place for kids and families,” said Dobbins-Verbeke. "This is why we found Zoyo Neighborhood Yogurt to be such an appealing business venture. We also believe in the product because it provides a healthier alternative for those of us who need to satisfy our sweet tooth."
In celebration of the grand opening, the new store will offer four days of fun for all ages:
Thursday, May 1
– School Spirit Day: Students wearing school t-shirts receive 50 percent off yogurt from 2 p.m. – 5 p.m.
Friday, May 2
– Family Fun Day: All yogurt is buy one, get one free from 1 p.m. – 4 p.m. Balloon animals and face painting will be offered from 4 p.m. – 7 p.m.
Saturday, May 3
– Social Media Friends Day: Facebook fans, Twitter (@ZoyoTroy) and Instagram (#Zoyo) followers will receive 25% off yogurt all day and can snap a photo in the photo booth on-site from 11 a.m. – 2 p.m.
Sunday, May 4
– Free T-Shirt Day: The first 50 customers to walk through the doors will receive a free Zoyo t-shirt.
The Troy location is the first of many to come in Michigan, as a regional development agreement was signed in the summer of 2013 with William Dobbins, managing director of ACE Investment Properties, located in Albion, Michigan. The brand hopes to open a total of 49 locations throughout the state as part of the agreement.
In 2013, Zoyo achieved system-wide positive comp growth. In addition to the Troy store coming soon, the brand currently has 10 locations throughout the metro-Phoenix area as well as stores in Indiana and Virginia, with additional openings planned in Texas and Georgia in 2014. Zoyo is also actively pursuing franchisees to operate in markets throughout the rest of the United States, including New York City and Boston.
"Zoyo delivers an experience unlike any other frozen yogurt shop,” said Aaron Klusman, founder of Zoyo Neighborhood Yogurt. "We serve the highest quality ingredients and toppings, and provide a relaxed atmosphere that encourages friends and families to mingle and unwind. In every market, our goal is to be an evening ritual for the community.”
The new Troy location is located at 3067 Rochester Road and will be open Sunday -Thursday 11 a.m. – 10 p.m., and Friday - Saturday 11 a.m. – 11 p.m. To learn more about Zoyo Neighborhood Yogurt or to inquire about franchise opportunities, please visit zoyogurt.com.